Customer Centric Teams

I work in the engineering field and so often we build teams around delivering a feature or a product without any concern to how the customer interacts with the product. Us engineering teams will measure our success by how few meetings we had and how much coding we got done. But I would put forward that is flawed, instead teams should be focused around the customer. It is fine if more meetings are required to understand how the customer will use something or to get feedback on something new. it is fine to have a discussion with the team and bounce ideas off each. Work is more than just heads down and writing.